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- THE MARKETS
The main markets for our products are in the United Republic of
Tanzania However, we extend our sales coverage to neighboring countries
covers Kenya, Uganda, Rwanda and Burundi.
The Tanzanians population stands at 35million while the total population of
East African countries stands at 100million.In livestock statistics Tanzania
ranks third for livestock population superceded by Ethiopia and Sudan countries.
Therefore there are substantial markets for our products.
- THE TARGET MARKETS
Our target markets are geared for capturing lion's share of corporate
customers and governmental institutions which procure their business needs in bulk.
We have sound marketing strategy which guides our customer's relationship based on
market philosophy. Over the years we have managed to establish sound business
relationship with over ten (10) corporate customers such as medical insurance
companies, national referral hospitals, national ranches, religions organizations,
NGO's, utilities Companies as well as governmental institutions and agencies.
Corporate customers account for 65% of gross sales while 35% are for individuals at retail prices.
- DISTRIBUTION CHANNELS
The Company has three full autonomous branches and over thirty Commissioned
agents strategically scattered in Tanzania. Moreover, a 24 hours customer service
offered by our branches keeps our Company closer to their customer needs and wants.
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